Register for workshops by Tallinn Music Week and Music Estonia.

This year, we are curating seven workshops.

  1. "Content Marketing Power Hour" by Elli Mäkilä
  2. "How to Win on TikTok" by Harry Tidswell, Fanbytes
  3. "Behind the Scenes: The Inner Workings of the Electronic Music Business" by Brandon Rosenbluth
  4. "How to Create a Visual Brand and Up Your Social Media Game" by Effi Summers
  5. "Autoriõiguse ABC" by Vaiko Eplik, Thea Zaitsev
  6. "Leadership in Culture" by Ben Nothnagel
  7. "Mental Health. Can music make you sick?" by Sally-Anne Gross'
NB! To register and attend the workshop(s) you have to be a registered delegate! All of the workshops will take place at Estonian Academy of Arts.


Friday, 28.08


1. "Content Marketing Power Hour" by Elli Mäkilä
Time: 11:15–12:15
Room: A302
APPLY

A one hour content marketing bootcamp on critical pillars for effective results. After the workshop you have all the necessary tools to plan successful content marketing.

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2. "How to Win on TikTok" by Harry Tidswell   
Time: 12:30–13:15
Room:
A302
APPLY

Harry Tidswell is Music Partnerships Manager at Fanbytes, a mobile video advertising platform that helps brands win the hearts of Gen Z. Since joining Fanbytes at the start of 2020, Harry has helped artists and labels including Universal, Sony, and Warner to reach millions of young people through creative social campaigns. In this session he will share key strategies and insights that you can use to win on TikTok.

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3. "Behind the Scenes: The Inner Workings of the Electronic Music Business" by Brandon Rosenbluth
Time:
13:30–14:30
Room:
A302
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With over a decade of experience as a promoter in Berlin and international booking agent for some of the leading edge artists in electronic music today including Holly Herndon, Aisha Devi, and Mouse on Mars, as well as being an artist manager for Aisha Devi and label owner of Portals Editions, Brandon will describe various strategies and share insights for aspiring electronic musicians developing their practice and careers.

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4. "How to Create a Visual Brand and Up Your Social Media Game" by Effi Summers
Time:
13:30–14:30
Room:
A301
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Learn about the different components that make up your brand identity as an upcoming music artist, with a focus towards creating a consistent visual aesthetic. Use this to then boost your social media strategy and create your very own online culture to engage current fans and help you to find new ones.

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Saturday, 29.08


5. "Autoriõiguse ABC"
Time:
10:30–11:30
Room:
Auditorium
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Artistid, autorid, tootjad või korraldajad – kõigil on tarvis mõista vähemalt algtasemel autoriõiguse toimimist muusikavaldkonnas. Teema on piisavalt keeruline, kuid samas teravalt ajakohane – kui muusikapalad ja salvestised on asjakohases ühingus registreerimata, ei ole põhjust oodata ka nende kasutamise eest autoritulusid. Digikanalid on teinud pildi veelgi keerulisemaks ning seda enam on põhjust minna tagasi aluste ja põhimõistete juurde. Selles sessioonis selgitavad kaks kogenud praktikut autoriõiguse toimimist artisti, autori ja tootja vaatest. Mis vahet on erinevatel rollidel ning miks on vaja nende tarvis erinevaid ühinguid? Mida ja mis järjekorras teha, kui oled just loonud ja salvestanud uue loo ning soovid seda välja anda, iseäranis digikanalites?

Sessiooni viivad läbi sõltumatu artist, autor ja fonogrammitootja Vaiko Eplik (muuhulgas EAÜ juhatuse esimees) ning pikaaegse kogemusega manager ja muusikaettevõtja Thea Zaitsev.

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6. "Leadership in Culture" by Ben Nothnagel
Time: 
11:00–12:00
Room:
A501
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Contemporary Culture Leadership Masterclass by by Ben Nothnagel, Senior Advisor at Aalto University Executive Education Ltd Visiting Faculty KEDGE Business School Shanghai, an expert on the impact of leadership styles on the performance, results and wellbeing of individuals and teams. Ben focuses on identifying key predictors of leadership potential and performance.

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7. "Mental Health. Can music make you sick?" by Sally-Anne Gross
Time: 
12:45–13:45
Room: A302
APPLY

These troubled times have brought mental health into greater focus and for a good reason. Working in the creative industries we're used to facing uncertainties but the unforeseen extent of it now takes an ever greater toll. In this workshop we are going to map our personal relationship to music and what it means to us. In looking and thinking about our relationship to music we might try and create more sustainable ways to achieve work life balance.