Music Estonia's director Virgo Sillamaa and Estonian etno-techno artist meisterjaan are participating at the showcase festival What's Next in Music?, which takes place from 6–8 September in Vilnius, Lithuania.

meisterjaan creates a joik-techno bridge between the ancient and modern world on Saturday, September 8 at 22:40 at Loftas Fest, Stage 2.

He makes music using mostly a jew’s harp and electronic instruments, with the intention of creating a sound never heard before. He represents a symbiosis between ancient and modern thinking and technologies. Having a techno music background, meisterjaan can play the jew's harp like a groove box at a rave. Having a deep connection to nature and Estonian folklore, meisterjaan can tweak the knobs on his analogue synthesizers as if he was the first man on Earth to touch such instruments.

Conference is also important part of What's Next in Music?. Together with Agnese Cimuška (Music Latvia, LV), Sigtryggur Baldursson (Iceland Music, IS), Vaidas Stackevičius (Lithuanian music business association, LT) Virgo Sillamaa is one of the panelists of "Exporting together: collaborations in the Baltics. What can we learn from NOMEX". Panel can be heard on Friday, September 7 at 11:00 and it will be moderated by Asta Pakarklytė (Music Information Centre Lithuania).

What’s Next in Music? is an international showcase festival and conference on innovations and new opportunities in music industry. It is organized by the Lithuanian music business association, held annually in early September in Vilnius, the capital of Lithuania.

Read more about the festival.

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