Showcase festival Tallinn Music Week (TMW) will kick off on Thursday, the 27th of August and will take place already for the 12th time. We are really happy to be one of the partners of the festival again and contribute to the Creative Impact Conference programme! The conference will take place over two days, 28–29 August at the Estonian Academy of Arts (EKA) preceded by introductory webinars on the 27th of August. The conference will take place in hybrid format, meaning that delegates are able to participate both on site at the EKA as well as online with a DigiPRO pass.

This year's programme once again features exciting panels and presentations as well as mentoring sessions and workshops by the professionals in the field. We recommend that you register to the latter very quickly, as the number of places is limited and the content there promises to be especially interesting – social media platform TikTok, creating a visual brand, mental health and the emotional impact of music, etc. And those who feel that it would be useful to go over the roles of music industry, can do so in our "101: Roles in Music Industry" webinars on Thursday, August 27th.

NB! To be a part of it all, you have to be a TMW delegate. Conference passes are on sale at the festival's online store.

Seminars, panels, presentations

This year, the conference will take place in an innovative hybrid format, ie it's possible to participate both on site and digitally. It addresses music-related topics from practical workshops and seminars to inspiring pop-culturology talks and cross-sectoral future visions. 

This year we have contributed to the conference programme with the following topics:

  • "101: Roles in Music Industry" webinars
  • "Presentations and Panel: Gentrification and Urban Planning: How to Develop and Sustain a Diverse Live Music Scene"
  • "Panel: COVID-19 and Ticket Refund Policies"
  • "Presentations: Unpacking the User-centric Streaming Model"
  • "Panel: The Role of Small Music Venues in Music Ecosystems, Towns and Small Cities"
  • "Presentation: Distribution Revolution by Chris Cooke"
  • "Panel: Under Pressure! (Talking to the artists)"
  • "Introducing HEMI, Hub for the Exchange of Music Innovation"

  • Read more and take part.

    Mentoring sessions

    Our 45 minutes long mentoring sessions are a good combination of learning and networking. These small group sessions with up to 5 participants and a mentor, are a great way to get some advice on your own matters and also hear and learn from your peers. The exact content of the mentoring depends largely on the interests of the participants, which is why we expect the participants to be proactive and to prepare at least three questions.

    Topics such as management, leadership and career development, digital marketing, festivals, etc. will be discussed and advice will be given by the experts around the world. Mentors include Sophie Roberts, the Booking Agent at leading talent and entertainment company United Talent AgencyJenni Kivikoski, A&R Manager at Sony Finland, and Effi Summers, who advises indie-artists in the field of social media and visual branding. The background of the mentors is very diverse – among them are professionals with experience in electronic music, metal, world music, jazz and other scenes.

    Mentorings will be held in English, the number of places is limited.

    Read more and take part.


    In practical workshops, for example, the social media platform TikTok, the basics of copyright, digital marketing techniques, the emotional impact of music, etc. will be examined.

    Among others, the workshops will be led by Harry Tidswell, Music Partnerships Manager at leading influencer marketing agency Fanbytes, Brandon Rosenbluth, Agent and Manager for electronic music artists, and Vaiko Eplik, independent artist, author, phonogram producer and Chairman of the Board of EAÜ.

    Workshops will be held in English (except for "Autoriõiguse ABC"), the number of places is limited.

    Read more and take part.

    Photo: Harli Marten


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