Programmes

Created in a world first collaboration between founding partners Showcase Scotland Expo, Sounds Australia and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world, Global Music Match is an initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID 19 pandemic.

The programme is a unique response to the limitations imposed on the music industry, that makes use of the only available platform – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally.

How does it work?

Each week, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences. This is reciprocated for everyone involved, meaning that participating artists will be presented via social networks across a range of participating international artist’s online audiences.

Up to six artists will be selected from Estonia and placed into groups. Each group will comprise six artists, one from Estonia and five from five other countries.

The initiative will run for eight weeks and begin on the 10th of August and conclude on the 28th September. The first two weeks will involve preparation for the rollout of Global Music Match on the 24th of August and will include assistance with social media training (if required), assets preparation (including helping artists with video content) as well as webinars etc on each of the other nations aimed at supporting artists to maximise the post content for those nations and also help them with information about touring there.

 

What is the aim?

Breaking artists into a new territory or country is a challenging process, exacerbated by the pandemic as traditional international showcasing opportunities reduce. This programme aims to develop new audience bases for artists in a range of international locations, providing a groundwork for future international touring development. The programme will also support participating artists to upskill their social media activity, as well as encourage cross border artist collaboration.

 

What other countries are involved?

Global Music Match is supported by multiple export organisations including Showcase Scotland Expo, Sounds Australia, ECMA Canada, English Folk Expo, Music Estonia, Music Finland, Iceland Music, Puglia Sounds (Italy), Music Norway, LUCfest Taiwan and FOCUS Wales.