Events

Many Estonian artists and music companies still lack international partners to help them organize successful tours outside of Estonia. As a result, international tours are quite rare. However, how can one plan and execute an international tour independently? Where to start, how to create a budget, whom to contact, and what to consider in general?

Seminar objective:
With this seminar, we aim to provide Estonian artists and music companies with the necessary knowledge and practical guidance on how to independently organize an international tour. We will introduce essential steps to consider in the planning and execution of a tour, as well as share practical advice and experiences.

Seminar content:
• The importance and benefits of an international tour for the artist and music company.
• Destination selection, logistics, and travel.
• Finding partners and establishing collaborations: agencies, promoters, and other important partners.
• Booking concerts: approaches, negotiations, and contracts.
• Budgeting and financing options.
• Marketing and promotion: reaching the target audience and generating interest.
• Practical examples and success stories of well-organized international tours.

Seminar outcome:
Participants will gain practical knowledge and necessary tools to independently organize a successful international tour. They will acquire an understanding of the essential aspects of tour planning, gain knowledge about finding partners and building collaborations, and learn the basics of budgeting and marketing. The seminar provides participants with inspiration and practical tips on how to confidently enter the international music market and expand their opportunities in their artistic careers.

Who should attend:
The seminar welcomes Estonian artists, music companies, managers, promoters, and other music industry professionals who wish to undertake tour organization independently.

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The seminar will take place at Music Estonia HUB in Telliskivi Creative City (participation via the web is possible as an exception) and will be conducted in English.

Time:
Thursday, January 11
14:00–18:00

Price:
10 first participants:
Regular Participant: € 35
Music Estonia Member: € 28

Remaining tickets:
Regular Participant: € 50
Music Estonia Member: € 40

GET YOUR TICKETS HERE

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Seminar is led by Tony Boden (UK)

Tony Boden is a booking agent, consultant, lecturer and label partner with a background in show promotion and management. He started promoting shows back in 2006 in Brighton, UK before moving on to become a booking agent in summer 2007. Since then he has had experience in booking a host of acts across a variety of different musical genres throughout Europe, Scandinavia, Russia, Latin America, Japan, Australia, New Zealand, South East Asia and India. These have included headlining and supporting tours as well as festivals. He is now an agent with Northern Music Co. Live and continues to represent a powerful and diverse live roster.
He is also label partner at Dinner For Wolves Records which is distributed through InGrooves/Universal and is a lecturer on International’s Music Marketing and Development at Berklee University.

Seminar is supported by Cultural Endowment of Estonia.